How to Create Instagram Ads using Facebook

Creating ads on Instagram with Facebook is kindof complicated. Instagram has over 6 million active users now. And the number is still growing rapidly. Advertising can be done on Facebook. But when you want to focus more on the aspects, Instagram should be your go-to platform. How do you start creating ads on Instagram? It was frustrating to create ads that only lead to wasted time and Instagram used to only let you promote ads from your phone. And that was worse and terrible. Now, the game is different. Instagram is now a very good place to advertise.

 Creating Instagram Ads on Facebook

creating Instagram ads using Facebook

First, you need to download a Facebook business manager

You then connect your new account to your page related to the ads you want to Once you’ve created a business account, you need to head to the Facebook business manager.

Then you have two ways of creating ads

creating Instagram ads using Facebook

  1. Use Facebook Business Manager’s Power Editor
  2. Use Facebook Ads Manager

I normally use Facebook Ads Manager because it allows you to search on more detail about your ads. Power editor is ok, but I prefer Facebook ads manager, then you have two ways of creating ads


How to Create Instagram Ads

Here is how to get started creating your Instagram ads.

Go to the Power Editor from your dashboard under “+ Create & Manage”:

Next, we need to lay the foundations for our Instagram ads and campaigns, make sure to give your new campaign a good name and select your target.

For the target section, you can choose depending on your goal

But for creating Instagram ads we can only use the following goal, so be careful when making some selection

  • Reach
  • Traffic (for clicks to your website or the app store for your app)
  • App installs
  • Brand awareness
  • Engagement (for post engagement only)
  • Video views
  • Conversions (for conversions on your website or in your app)
  • Lead generation

Make sure to select an important objective from the list above before continuing.

Next, click to save your draft and then click “+ Create Ad” to begin adding a new ad to your new campaign:


Creating Instagram Ads on Ad Espresso

If you are tired of the complexity of the Facebook Business Manager, you can easily set up Instagram ads on Ad Espresso, go to Ad Espresso, log in to your account. Start by creating a new campaign

From here, click a marketing objective that will give you the assets to use Instagram ads, like driving traffic to a website or building brand awareness, Once you’ve selected a campaign objective then it’s time to start creating your ads. Start by choosing an ad syntax and selecting which page you wish to advertise:


Just like on Facebook’s Ad Manager, you can choose any part you want maybe normal, single image or video format, or any other style ad that can feature multiple different images on a single Instagram ad. For a quality image or video ad, the next step will be to describe your content and the remaining content will be easier for you to achieve, thank you and good luck.


Work with Influencers to Go Viral

Once you created a few Instagram ads, the next step is to get them to reach the right users Instagram influencers is one of the best ways to get your posts to go popular. And thankfully, there’s an app for that. I recommend if you use NinjaOutreach. You can create a free beginners account from their website and start searching for influencers. For example, if I wanted to find shoe based influencers, I can just search for my niche:

creating Instagram ads using Facebook

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